Pest Analysis Explained / Pest Analysis And Pestel Model Infographics Presentation Blog Creative Presentations Ideas / The pest analysis describes a framework of macro environmental factors that are important for strategic management.
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Identifying big picture opportunities and threats.
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Pest or pestel analysis is a simple and effective tool used in situation analysis to identify the key external (macro environment level) forces that might affect an organization.
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This article explains application of pest analysis.
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